Tide Encourages NFL Fans to Show Their Colors
While P&G is launching a new online platform for NFL fans, its Tide brand is also engaging Americans in a separate online photo campaign called ‘Show Us Your Colors.’ Photo: Nick Lachey with son...
View ArticlePepsi Chooses Beyoncé as Super Bowl XLVII Halftime Show Performer
Brands are already getting ready to one of the biggest sports events in the USA, Super Bowl. The match, which traditionally attracts millions of viewers, has turned into a perfect occasion to promote...
View ArticleNike Ditches Lance Armstrong
Nike cuts Lance Armstrong, Anheuser-Busch does too. The seven-time Tour de France winner and the chairman of Livestrong foundation used illegal substances for enhancing performance in sports misleading...
View ArticleRed Bull Flugtag Comes From Singapore to Miami This Saturday
Following a record-breaking space jump earlier this month, Red Bull is getting ready for another high-flying extreme sports event — the weirdest-ever airshow Red Bull Flugtag, which the brand has been...
View ArticleRed Bull Creates a Hilarious “Kluge” Experiment: a Rube Goldberg Machine Made...
Following a much-discussed Red Bull sponsored Felix Baumgartner’s space jump this October, the brand is launching another breath-taking and rather bizarre experiment: creates a video of the Rube...
View ArticleMINI Masters Extreme Driving to Promote JCW Models
Hard on heels of its extreme sport counterpart Red Bull, MINI, the master of the parking art and a rebellious symbol of NOT NORMAL lifestyle, is testing how fearless and reliable John Cooper Works’s...
View ArticleCoca-Cola’s New Campaign Adds to Super Bowl Competitiveness Spirit
For Super Bowl XLVII, Coca-Cola is launching “a game in the game.” The soft drinks giant, which won the hearts of the US audience with its 2012 Polar Bowl (one of the most talked about campaigns of the...
View ArticleAdidas BOOST Takes Running to the Next Level
Adidas is set to revolutionize running with the new shoe Energy Boost featuring the BOOST cushioning technology, which gives a runner the highest energy return than any other shoe, the brand claims in...
View ArticleCoke Zero Supports Guys during March Madness with the “It’s Not Your Fault”...
Coke Zero is launching a new U.S. campaign, revolving around the NCAA men’s basketball tournament. The brand, which was created as a male-targeted diet version of Coca-Cola, is highlighting this “men”...
View ArticleAdidas Showering Footballers in Blue Paint in a Viral Ad for the New Chelsea...
Adidas has unveiled the 2013/14 Chelsea Home kit, which focuses on the dominant color of the legendary London Football Club’s visual identity—the blue. Just like Guinness used to ‘paint’ the town black...
View ArticleTwo Budweiser UK Fans Have Become Official Social Photo Reporters for the FA...
The FA Cup sponsor Budweiser is supporting citizen journalism by partnering with two amateur photographers who have made the official photo reports shot on smartphones along with professional sport...
View ArticleNike+ FuelBand gets new sleeker look, smarter software and even better...
Nike has unveiled groundbreaking changes to its wearable gadget for tracking physical activity, Nike+ FuelBand, as well as re-launched its Nike+ Accelerator program. The updated version of the device,...
View ArticleAdidas marks FIFA 2014 opening by giving away brazucas to newly borns in Brazil
Adidas, one of the official FIFA partners, is celebrating the launch of the 2014 World Cup Brazil ball, brazuca, with a nice promotion “Eu sou brazuca” (“I am brazuca”) that reaches… new-borns. The...
View ArticleCoca-Cola dedicates the first collection of 18 interactive mini bottles to...
Coca-Cola adds an interactive, fizzy twist to World Cup 2014’s promotional campaign with the launch of 18 mini bottles. They contain no actual soda, still they’ve got something more exciting—each of...
View ArticleCoca-Cola calling the world to share Moments of Happiness for the upcoming...
Coca-Cola partners with the creative community Talenthouse to engage global artists in developing a clip for the brand’s 2014 World Cup anthem, “The World Is Ours” by David Correy. The entrants are...
View ArticleRebook’s new brand logo, Delta, comes as a symbol of positive change powered...
Reebok has introduced a new brand mark, the Delta symbol, to emphasize the three key elements of a transformative athletic experience—physical, mental and social change—that happen when people go...
View ArticlePeugeot will plant trees in Brazilian rain forest ahead of FIFA World Cup
Ahead of the FIFA World Cup, Peugeot is rolling out a 100-day initiative to pursue the sustainable goals in Brazil, the host country of this year’s tournament. The Kick It To Brazil campaign, launched...
View ArticleMcDonald’s French fry boxes change style globally ahead of FIFA World Cup
McDonald’s has rolled out specially designed French fry packaging for the first time it its history, in celebration of the forthcoming FIFA World Cup. The new packaging features stunning artwork by an...
View ArticleSkittles powerlifting effect unleashed: Marshawn Lynch shares the video of...
The never-ending sea of Skittles-themed marketing absurd may have seen its most violent storm with the yesterday’s release of a viral video about Marshawn Lynch’s workout in the gym. Better known to...
View ArticleLeo Messi and Serena Williams stand for accessible education for all children...
International non-profit organizations UNICEF, FC Barcelona Foundation and Reach Out To Asia have joined forces this year to raise awareness of and funds for children from deprived regions of the world...
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